Parents care about health and wellness for their children, and their purchasing patterns drive innovation toward healthier children’s food and beverage products. We see growth in numerous categories in children’s products that are positioned as healthy and better-for-you, including dairy alternatives as well as new items in the sweet and savory bakery, and confectionery categories.  

Made with over 55 whole-food derived ingredients, Hiya Kids Daily Greens + Superfoods is a comprehensive nutritional supplement that delivers essential greens, superfoods, vitamins, minerals, and antioxidants tailored to children's needs.

The Sun-Maid Board of Imagination embarked on a top-secret mission to create a new product to captivate taste buds and spark imaginations. These young innovators considered everything from color and texture to taste, using their knowledge of flavor profiles to choose their favorite combination.

Consumers can level up their snacking game with gummy Minecraft character shapes like Steve, Alex, Creeper, Cow, and more.

“Texture and color influence the perception of sweetness. So, it is not just about the texture and physical attributes of the sugars but also of preparing the base ingredients in ways that can enhance the sensory experience of the food product," said Kantha Shelke, PhD, CFS principal of Corvus Blue, LLC. “Processing techniques, such as caramelization, roasting, drying/dehydrating, and fermentation can help enhance sweetness without the need for sugar, too."

The science-backed and expert-crafted formula includes an organic green veggie blend of kale, spinach and broccoli. I

Since launching its line of Junior Pops in 2018, featuring best-selling flavors Cherry n' Lemonade and Orange Cherry Grape, the fruit pop brand has won over the hearts and taste buds of families looking to delight their kids with nostalgic treats. 

Kantha Shelke, PhD, CFS principal of Corvus Blue, LLC, shares effective ways to lower sugar content in RTE and heat-&-eat cereal products through both technical means as well as using alternatives to the refined sugars still predominant in these most popular breakfast products.

Globally inspired flavors, evolving use of kitchen appliances, and a surge in breakfast foods are just some of the emerging trends identified in Future of Frozen Food 2024, the inaugural, comprehensive, data-driven report from Conagra Brands that examined how the $78 billion1 United States (US) frozen food market may evolve in 2024.  

Bulking sweeteners, such as sugar alcohols and the newer, rare sugars allulose and tagatose, can require usage levels that are not commercially viable. Plus, parents might be hesitant to purchase cereals with these sucrose substitutes because of a lack of familiarity. Meanwhile, high-intensity sweeteners lack the multifaceted functionality and taste of sucrose and fructose and are not suitable for children whose sweet tooth could use subduing towards lower levels of sweetness in foods.