Gut Goodness, a ready-to-drink prebiotic supplement derived from the fruit and bark pulp of the Baobab Tree and the brainchild of former collegiate athlete and beverage branding expert Mo Harruna. As Harruna undertook development of a new, health-focused beverage, he considered both the physiology and the consumer buzz around gut health and the potential impact that the right biotic formula could have on the growing marketplace.
As he researched possible solutions, Harruna ultimately thought of the "tree of life" — the Baobab Tree from his native Ghana. Baobab is rich in protective antioxidants and filled with polyphenols, micronutrients and other plant compounds that protect cells from damage, manage inflammation and encourage the growth of beneficial gut flora. Renowned in Harruna's homeland as a remedy for digestive issues and for sustaining overall health, Baobab's proven efficacy as an all-natural prebiotic was backed by nutritional evidence, 12 times the fiber of apples, six times the vitamin C of oranges, six times the antioxidants of pomegranate and twice the calcium of milk.
Gut health and the human microbiome have become hot topics among today's health-conscious consumers as medical experts reveal newly-discovered wellness benefits of a robust digestive system and the positive impacts of prebiotics.
Gut Goodness launched in retail locations in Southern California and the Atlanta metro market this summer, and is also now available online direct to consumers at drinkgutgoodness.com. Harruna's mantra — "focus on goodness" — directs 5% of all sales will be given back to the community via the Goodness Community he has formed to support individuals and associations that are doing good works for their community.
