BOBABAM™ announced the launch of its newest product line: BOBABAM Refreshers. The latest offering introduces four caffeine-free flavors designed to mix with water, sparkling water, or tea, with opportunities for customization.
Building on the success of its beloved instant boba drink kits, which have become a staple for boba enthusiasts, BOBABAM's new offerings round out the brand's portfolio to recreate the boba shop experience at home, solidifying BOBABAM's position in the frozen beverage category.
BOBABAM tapped into its customers' creativity, with fans commonly crafting the existing fruit flavors — Strawberry and Mango — with tea instead of milk. When surveyed, 90% of BOBABAM consumers expressed an interest in clear tapioca boba, as well as a desire for both milk- and water/tea-based flavor options.
BOBABAM Refreshers cater to this growing demand as boba's popularity continues to rise. The new, fruit-forward offerings — Peach Mango, Lychee Guava, Green Apple, and Juicy Grape — meet consumer desire for a light, thirst-quenching boba option.
"We're thrilled to unveil BOBABAM Refreshers, a thirst-quenching line extension that brings a new twist to the at-home boba experience, perfectly complementing our core 'just add milk' products that have already amassed more than 23,000 5-star reviews. As we see more and more mainstream on-premise brands offering boba-inspired products, our commitment remains unwavering to delivering a premium experience that honors the authenticity, variety, and superior quality of the boba we all love."
-- Chelsea Bialla, CMO, BOBABAM
To Prepare the New BOBABAM Refreshers:
- Cut open the packet & squeeze contents into a microwavable cup
- Microwave 60 seconds
- Pour contents into a glass with ice
- Add 1 cup water, sparkling water, or tea (less water = more sweet)
- Stir and enjoy
The frozen beverage sector is rapidly expanding, with retailers enhancing their assortments to include more diverse and unique options. As a valued partner for BOBABAM and a growing incubator for innovative brands, Sprouts Farmers Market will carry all four Refreshers flavors at launch, with Juicy Grape and Green Apple exclusive to the retailer.
