Beyond Meat, Inc. announced the expansion of its Beyond IV product line with the roll out of the new, fourth generation Beyond Sausage® at grocery stores nationwide. Featuring enhanced flavor and a meatier texture, the new Beyond Sausage has been reformulated to advance taste and nutrition as part of Beyond Meat’s ongoing mission to deliver plant-based proteins that offer nutritional and environmental benefits. The announcement follows the debut of the new Beyond Burger and Beyond Beef, the most significant renovation in the company’s history.
Key changes in the new, fourth generation Beyond Sausage:
- Made with avocado oil, which is high in heart-healthy monounsaturated fats
- Reduced saturated fat by 66% vs. the previous version of Beyond Sausage – 2g per link which is 75% less saturated fat than traditional pork sausage
- An excellent source of protein, now with 17g per serving
- Simplified the ingredient list, including removing coconut and canola oils
- Featured in a collection of heart-healthy recipes certified by the American Heart Association’s Heart-Check program
- Certified as part of the American Diabetes Association’s Better Choices for Life program
“The new Beyond Sausage is incredibly juicy, meaty, and delicious, and I love that it's made with heart-healthy avocado oil, helping to lower the saturated fat to just 2g per link! Plus, it has less sodium than the previous version and features a simplified ingredient list. Beyond Meat is truly pioneering the future of superior plant-based meat products." -- Joy Bauer, Beyond Meat nutrition advisor.
The new, fourth generation Beyond Sausage Brat Original and Hot Italian-Style flavors in eye-catching gold packing are rolling out now at grocery stores nationwide including Kroger, Albertsons, Publix, Whole Foods Market, Sprouts and more. The Beyond Sausage Mild Italian-Style flavor is expected to launch later this summer.
