PLT Health Solutions, Inc. will use its IFT First Conference booth #4760 in Chicago to showcase “beverage-friendly” ingredients with a broad range of science-backed benefits for the burgeoning functional beverage market.
PLT markets more than a dozen water-dispersible and water-soluble solutions, primarily botanical ingredients across key health categories. At IFT, PLT will be focusing on three major health and wellness segments: energy, active nutrition and stress/mood management.
In the last eight months, PLT has launched three new water-soluble and dispersible ingredients: Zynamite® S for mental energy; water-dispersible RipFACTOR® for muscle strength and endurance; and a water-soluble version of its adaptogen, Rhodiolife Rhodiola rosea. Each of these botanical complexes required significant R&D to meet the standards of the beverage industry.
With consumers increasingly turning to more convenient delivery systems, PLT has been engaged in an across-the-board campaign to either create or modify its ingredients to make them formulation-friendly in new delivery systems.
“For a variety of reasons, beverages present a range of challenges when it comes to consumer sensory and experience,” says Steve Fink, vice president, marketing for PLT Health Solutions. “This is especially true when it comes to plant-based and botanical ingredients. In approaching this development work, we’ve focused on things beverage producers want: uniform particle size and density, good water dispersibility /solubility, neutral taste and color and stability.
“At the same time, our beverage-friendly ingredients maintain features that every product developer wants they are fast-acting to the point of being experiential, they are low dose and maybe most importantly, they are backed by quality clinical science.”
On-Trend Health & Wellness
Most industry authorities consider functional beverages to be one of the fastest growing segments of the natural products industry. At IFT, PLT will be featuring beverage-friendly ingredients focusing on three health categories: energy, active nutrition and stress/mood.
Energy
PLT offers both stimulant and non-stim energy ingredients with its zumXR® Targeted Release Caffeine and Zynamite® – via the recently introduced Zynamite S format.
Active Nutrition
As part of its burgeoning Sports/Active Nutrition portfolio, PLT will profile three beverage friendly ingredients. They include MegaNatual-BP® grape seed extract for enhanced blood flow and endurance, and RipFACTOR® Muscle Accelerator with extensive clinical science demonstrating improved muscle strength and endurance. A third product, Slendacor® Weight Management Complex, offers non-stimulant calorie burning and weight loss.
Both MegaNatural-BP and Slendacor also have clinically demonstrated cardiometabolic benefits
Stress/Mood
For the white hot “stess/mood and cognitive health” category, PLT will be showcasing Rhodiolife® Rhodiola rosea that leads the exciting adaptogen trend; and Zembrin® Sceletium tortuosum, that has extensive clinical work showing reduced stress and enhanced mood in less than two hours from ingrestion.
“When it comes to functional beverages, ubiquitous ingredients like protein, vitamins and minerals are a great starting point, but today’s consumers are looking for more impactful and innovative health benefits,” says Fink. “They want more functionality in their functional beverages. The clinical science behind these PLT ingredients and the front-of-pack messaging they can support will help consumer products companies create a great deal of excitement in the market.”
For more information or to arrange a meeting at IFT, visit www.plthealth.com.
About PLT Health Solutions
Headquartered in Morristown, NJ, PLT Health Solutions is a trusted discoverer, developer, and marketer of high-quality, scientifically supported ingredients that enhance health and functionality. As a leading ingredients innovator, PLT’s global network of strategic partnerships provides unique access to impactful solutions. By delivering an unsurpassed mix of expertise, resources, and service, PLT is committed to helping both its strategic partners and valued customers grow.
