Rudi's Rocky Mountain Bakery announced that the brand, known for its selection of organic and gluten-free breads, is launching its latest product innovation, Sandos, at Whole Foods Market. Offered in both creamy, classic peanut butter and nut-free spreads, Rudi's Sandos portable sandwiches are available in two fruit spread varieties: Grape and Strawberry. The Peanut Butter & Strawberry Spread and the Peanut-Free & Grape Spread are currently available for purchase at Whole Foods Market.
Developed by Rudi's chief innovation and strategy officer, Justin Gold, Rudi's Sandos offer consumers better bread and a better spread. Justin identified a gap in the market for clean-ingredient portable PB&J sandwiches that would provide energy for kids and adults alike. He also knows one in 10 adults and one in 13 children have a peanut allergy, so he could not overlook the need for a peanut-free version. Prior to joining Rudi's in September 2023, Justin led Justin's Nut Butters as founder and CEO for over 15 years, where he became an expert in all things peanut butter, prioritizing nutritious, additive-free ingredients.
Both Sandos varieties boast a clean ingredient list. They are made just like you would at home with Rudi's Organic Bread, Peanut Butter or Seed Spread and organic fruit spread, which has more fruit and less sugar than a traditional jam or jelly. Each Sando provides a satiating 9 to 11g of protein per sandwich. The nut-free Sandos are school and airplane friendly, and all Sandos varieties are the perfect portable option for summer road trips, on the go snacks and pre and post workouts.
Rudi's Sandos are now available for purchase at Whole Foods Market locations in-store and online nationwide. Sandos Peanut Butter & Strawberry Spread is available for $8.99 and Sandos Peanut-Free & Grape is available for $9.99.
