Meati Foods, a Public Benefit Corporation and creator of products that feature the MushroomRoot™ superfood, announced it is making it easier for shoppers to buy its products by expanding into 2,000 Kroger Family Stores in April. In just over a year, Meati has grown from six retail locations to more than 6,000 stores nationwide.
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The company recently raised more than $100 million in a C-1 round led by Grosvenor Food & AgTech, with returning investors including Prelude Ventures, BOND, Revolution Growth and Congruent, to help meet the growing demand for its products. Mark Cupta from Prelude Ventures and Katrin Burt from Grosvenor Food & AgTech have joined the company as new board members.
Three products in the Eat Meati® line—the Classic cutlet as well as Classic and Carne Asada steaks—are now available in Kroger’s Family of Companies stores, including Kroger, Ralphs, Mariano’s, City Market, King Soopers, Dillons and others.
Kroger joins a growing list of retailers where Eat Meati® products are available, including Super Target, Whole Foods Market, Sprouts Farmers Market, Meijer and Wegmans. Up to 40% of Meati sales come from consumers purchasing animal-free protein for the first time, and repurchase rates are as high as 60%. The four SKUs in the Eat Meati® product line are consistently among the top performers in the animal-free protein category overall and have helped grow the category for these leading commercial partners.
