VELVEETA, the iconic cheese brand known for its creamy texture, announced its first-ever Queso offering. VELVEETA Queso debuted in three flavors – Queso Con Salsa, Queso Blanco, and Jalapeno – and marks the brand’s first venture into the ready-to-eat queso category.
Despite a decades-long association with queso a ready-to-eat VELVEETA had yet to be available. The new resealable jars offer a convenient way for consumers to enjoy a cheese dip in small groups or on their own.
Drawing inspiration from consumers combining spice and bold flavors to elevate mac & cheese, VELVEETA is also launching two new flavors of Shells and Cheese—Pizza and Buffalo. As the first new flavors of Shells & Cheese in twelve years, the product is tailored to those who relish in the excitement of customization and aims to provide even more ways to hit the spot. Alongside the new flavors, the brand is also debuting its first-ever Gluten-Free Shells & Cheese offering as consumers lifestyles and preferences continue to evolve.
The new VELVEETA innovations are available at retailers nationwide.
