The Hershey Company announced that SkinnyPop popcorn, a ready-to-eat popcorn brand, added a new flavor to its permanent lineup: cheddar jalapeño. SkinnyPop Cheddar Jalapeño popcorn is set to spice up snack time for consumers nationwide, delivering crunchy, cheesy satisfaction with a kick of jalapeño heat. Made with the same high-quality ingredients from SkinnyPop popcorn, the new flavor delivers the bold, spicy flavor.

Accordomg tp the company, research shows that while cheese, regular/salty and butter make up the majority of the RTE popcorn category, only 1% falls into the spicy flavor camp. SkinnyPop Cheddar Jalapeño popcorn was created to satisfy this consumer need and capitalize on the category opportunity. The cheddar jalapeño flavor has the creaminess of cheddar that consumers enjoy, coupled with a satisfying jalapeño kick.

SkinnyPop Cheddar Jalapeño popcorn is made with simple, wholesome ingredients and contains no artificial flavors, colors, or preservatives. It’s also gluten-free, peanut-free, and tree-nut-free, making it a snack choice for those with dietary restrictions or preferences. It is available in the following sizes – 1oz, 4.4oz, 6.7oz – and the subsequent case packs: Peg – 1oz (12ct), Pouch – 4.4oz (12ct), Pouch – 4.4oz (6ct, 12ct), and Pouch – 6.7oz (6ct). The product is available now at retailers nationwide.

The SkinnyPop brand’s diverse lineup of flavors also includes Original, White Cheddar and Sweet & Salty Kettle.

www.SkinnyPop.com