Calbee's Harvest Snaps is bringing a new name, look and feel to its puffed navy bean snacks, originally called Selects. Introducing Harvest Snaps Crunchy Puffs, which deliver bold flavor and adventurous crunch in every sweet or savory bite. Three varieties include: sweet and tangy Honey Dijon, zesty Loaded Taco, and creamy yet spicy White Cheddar Jalapeno. Baked to an epic crunch, each is packed with plant protein and fiber in each serving thanks to farm-picked navy beans as the primary ingredient.
The new Crunchy Puffs brand name better represents the lineup's identity as a super-tasty, puffed snack. In addition, the updated packaging composition leverages Harvest Snaps' brand equity as a plant-based snack pioneer, while putting the puffs into focus with a visual sample of what the consumer will experience. Callouts touting certified gluten free, 4g of protein, and 3g of fiber are worked into the design to further reinforce these better-for-you benefits in the highly competitive salty snack aisle.
Sold in 4.2oz bags, Harvest Snaps Crunchy Puffs are now available for retailers nationwide to carry for an SRP of $4.99.
