Beyond Meat, Inc., a leader in plant-based meat, announced the fourth generation of its core beef platform, Beyond IV, resulting in the unveiling of the company’s new Beyond Burger® and Beyond Beef® exclusively at retail. The new platform raises the bar for plant-based meat products and center-of-the-plate protein generally, and further cements Beyond Meat’s commitment to creating plant-based meat products that not only taste delicious but deliver important nutritional benefits.
The Beyond IV product lines are the result of a multi-year research effort in collaboration with leading medical and nutrition experts designed to meet the standards of top health organizations. The extensive renovation focused on delivering goodness from plants – high-quality protein, good fats, fiber and key nutrients – in the company’s meatiest products yet.
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One of the most impactful changes to the recipe is the shift to avocado oil which helped reduce the saturated fat in the products by 60% to just 2g per serving while still delivering a juicy, mouthwatering eating experience. Avocado oil is high in monounsaturated fats which the American Heart Association recommends as a heart-healthy choice. Additionally, Beyond Meat reduced the sodium in the new platform by 20%1, and added nutrient-dense plant-based ingredients including red lentil and faba bean protein while simultaneously simplifying the ingredient list.
These strong advancements in nutrition have qualified the new products to be recognized by the nation’s leading health organizations, including the American Diabetes Association’s evidence-based nutritional guidelines for its Better Choices for Life program and being included in a collection of heart-healthy recipes certified by the American Heart Association’s Heart-Check program. Additionally, the new products have received Good Housekeeping’s coveted Nutritionist Approved Emblem which assesses food products based on specific nutritional criteria as well as taste, simplicity, and transparency, and are the first plant-based meat products to be Clean Label Project Certified.
At a recent conference of registered dietitians, 94% of attendees3 said they enjoyed the taste of the new Beyond Burger, viewed it as healthful, and would recommend it. Beloved by the health community for its strong nutritional profile, avocado oil also has multiple culinary benefits. Its smoother, more neutral flavor allowed Beyond Meat to unlock an even meatier, beefy flavor in its new platform, and because avocado oil has a higher smoke point, the new beef is designed to sizzle and BBQ even better than before. This meatier flavor and taste was preferred in consumer testing4, and feedback on the new burger overall was overwhelmingly positive.
The new Beyond Burger and Beyond Beef offer:
- An excellent source of protein with 21g per serving (more protein than 80/20 beef) derived from peas, brown rice, red lentils and faba beans
- Just 2g of sat fat derived from avocado oil (75% less sat fat than 80/20 beef)
- 20% less sodium than the previous version
- No cholesterol
- No added antibiotics or hormones
- No GMOs
The new Beyond Burger and Beyond Beef are expected to roll out exclusively at retailers across the US this Spring.
