Health-Ade, makers of bubbly beverages with gut health benefits, launched a new beverage brand called SunSip by Health-Ade, a prebiotic soda with benefits that are available nationwide. Known for kombucha, this move positions the brand to become a meaningful part of the rapidly expanding functional beverage industry, which is estimated to reach $62B in 2027, according to the company.
SunSip delivers nostalgic soda flavors while staying true to Health-Ade's mission to make gut health more accessible. The brand touts "Life's Sweeter When You Sip Better," inspiring consumers to ditch the sugary sodas for this better-for-you upgrade, jam-packed with flavor, while delivering prebiotics, vitamins, and minerals.
The launch of SunSip responds to demand for better beverage options, as the traditional soda market has steadily declined, selling 1.7 billion fewer units over the past two years, and as existing better-for-you alternatives are under heat for the use of sweeteners like stevia and erythritol. SunSip by Health-Ade was strategically formulated to deliver on consumer demands for a full-flavored, better-for-you soda with added benefits and no artificial sweeteners. Each flavor contains 5g of sugar and uses fruit juice, monk fruit, and a touch of cane sugar to sweeten its bubbles without stevia and includes what other functional sodas do not: prebiotics from agave inulin fiber to nurture a happy gut, vitamins (it's a good source of Vitamins C, B6, and B12) and minerals (10% daily value of Zinc and Selenium) to support your everyday immunity and energy.
SunSip launches under the Health-Ade master brand, which retails in 65,000 stores nationwide and is well known to be a leader in the gut health beverage industry. After its debut in the Los Angeles farmer's markets in 2012, the kombucha giant rapidly gained a cult following with celebrities and consumers and continues to lead the industry as the #1 growth contributor. The launch of SunSip marks the first non-kombucha product offered by Health-Ade in the refrigerated premium digestive health category and is part of the brand's mission to make gut-healthy products for every consumer and drinking occasion.
The new soda with benefits will launch with four mouthwateringly tasty flavors: Raspberry Lemonade, Cherry Cola, Strawberry Vanilla and Root Beer — mirroring nostalgic soda flavors to transport you back to those sweet summer days — and will be available exclusively at Whole Foods nationwide this month and expanding into multiple retailers from April 2024 and onwards. Meet your new bubbly bestie. Available online at health-ade.com and in stores nationwide at Whole Foods Market - SRP $2.49.
