Justin’s introduced its latest innovation - Chocolate Candy Pieces - a clean swap for a nostalgic favorite. With this innovation, the brand has expanded its portfolio of organic chocolate treats beyond its nut butter cups, offering consumers a variety of nutty chocolate formats that are made with ingredients that they can feel good about. The treats are USDA certified organic, use Rainforest Alliance Certified cocoa, are Non-GMO Project Verified and are available in two varieties, Dark Chocolate Peanut and Dark Chocolate Peanut Butter.
According to Hartman Group’s 2023 Health and Wellness Report, there has been a growing desire for permissible indulgences with 50% of consumers considering indulgent foods an important part of a balanced life. Additionally, 30% of households with kids are purchasing cleaner versions of classic chocolate candies. When it comes to nut based chocolate candy pieces, organic options have not yet been available, making Justin’s the first to offer a USDA certified organic option in the category with this launch.
Justin’s® Chocolate Candy Pieces are made with ingredients you can recognize, including coloring from fruits and veggies instead of synthetic dyes and contain no stevia or artificial sweeteners. The Dark Chocolate Peanut Candy Pieces are a balance between roasted peanuts and dark chocolate with a crunchy candy shell. The Dark Chocolate Peanut Butter Candy Pieces are made with Justin’s very own peanut butter providing a new way for fans to enjoy the brand’s one-of-a-kind grind. Justin’s® Chocolate Candy Pieces are available in both shareable (4.5oz - SRP $6.49) and single-serve (1.5oz - SRP $2.29) pouches to accommodate delectable cravings whenever they may arise.
Justin’s® Dark Chocolate Candy Pieces will be available at Whole Foods Markets, Amazon, The Fresh Market and at register at Stop & Shop starting later this month, with additional national distribution on the horizon.
