Curaleaf Holdings, Inc. a international provider of consumer cannabis products, announced the expansion of its Zero Proof brand portfolio with the launch of Stir, a fast-acting THC beverage mix designed to transform sparkling water into an elevated cannabis experience. Stir by Zero Proof is now available at all Curaleaf locations in Illinois, and is sold wholesale to dispensaries across the state.
Developed for new and existing cannabis consumers alike, Stir by Zero Proof offers an approachable and sociable alternative to hard seltzer with controllable dosing at 5mg THC per sachet. The easy-to-stir beverage enhancer uses nanotechnology to provide a truer-to-flower experience with effects felt in as little as 15-30 minutes. At launch, three low-calorie and gluten-free varieties will be available including Peach Orange, Berry Cherry and Mango Lime.
Stir by Zero Proof follows the September 2023 launch of the Zero Proof brand's inaugural product offering, Squeeze, a beverage complement that provides a controllable and customizable experience with an easy-to-pour dispenser and compact design delivering 2.5mg THC per dose. Both Stir and Squeeze are now available at all Curaleaf dispensaries in Illinois.
