Cheddies® Crackers is on a mission to disrupt the $7.5 billion snacking cracker category with a cheese snacking cracker made from 100% fresh, organic cheddar cheese sourced from regenerative farms. The company paired its recent national expansion efforts with a brand refresh and a bold new package design that aims to bring a younger, value-driven consumer to the salty snack set.
CHECK OUT MORE FOOD & BEVERAGE INDUSTRY NEWS
Cheddies partnered with the San Francisco-based female-led branding agency, Flock Creative, to re-energize the brand. The redesign features a modernized wordmark to give the brand some gravitas and has improved storytelling across the pack to help consumers understand the Cheddies' difference.
Unlike most cheese crackers on the market which use highly processed powder cheese, Cheddies uses their own proprietary cheddar cheese recipe, sourced fresh from regenerative farms. They use 4 times the cheese as leading brands and deliver two times as much protein. The result is a crunchy, savory cracker that satisfies all your cheesiest cravings.
Cheddies Product Benefits:
- Certified Humane
- Certified Non-GMO
- Uses fresh, organic cheese from regenerative farms
- Good Source of Protein, 6 grams per serving
- Certified Regenerative
- Simple ingredient list (half that of other cheese crackers)
- 4X the cheese as leading competitive brands
- 4X the calcium as leading brands
- 2X the protein as other cheese cracker brands
- 130 calories per serving
- Also available in 100-calorie snack packs
Cheddies ($5.99 SRP) are offered in three highly snackable flavors: Classic Cheddar, Spicy Cheddar and Double Cheddar. Cheddies delivers 6g of protein per serving and clean, simple ingredients, including Cheddies Cheddar Cheese, sourced fresh from regenerative farms. Cheddies are now available nationwide at Sprouts Farmers Market HEB, Wakefern (select stores), Thrive Market, The Fresh Market (select stores), Raley’s, Albertsons Southern, Foxtrot and online at amazon and at www.cheddiescrackers.com.
