Tractor Beam is now open for submissions of short stories and graphic novellas that explore how regenerative agriculture, soil science, and earth-centered practices can shape the future. 

Prior to sharing our outlook for 2025, we wanted to review the predictions we made for 2024 to determine what we got right and what might not have fully taken shape. Here, we've collected capsule information for each section of our 2024 Predictions, in areas such as sustainability, foodservice and global flavors.

A pilot program brings together financial support from Kellanova, Ahold Delhaize USA, and Bartlett to aid wheat farmers in North Carolina who are adopting regenerative agricultural methods. The wheat from these farms will be combined with conventionally grown wheat to produce Cheez-It® crackers.

As consumers become increasingly concerned about food safety, environmental sustainability, and animal welfare, organic products have seen a steady rise in demand. Organic September helps bridge the gap between consumers and the farming community by offering insights into the farming practices behind organic certification and providing access to organic products.

Prepared Foods explores the growing and dynamic topic of regenerative agriculture in a discussion with Ryan Slabaugh, founder of Think Regeneration.

Two pioneers in global sustainability certification, FoodChain ID and ReSeed, announced the launch of a new industry-leading ReSeed Soil Carbon Methodology for carbon market initiatives. The Soil Carbon Methodology rewards farmers not only for maintaining existing soil organic carbon built through sustainable farming practices, but also for the removal and storage of additional carbon dioxide emissions by soils. The Soil Carbon Methodology is the first program on the market to offer these two key benefits, while also making voluntary carbon markets accessible for vulnerable and small farmers to scale agriculture climate initiatives worldwide.

Whole Foods Market continues to invest in new initiatives that positively impact its stores, supply chain, and its people as part of Growing with Purpose – a 10-year vision.

ADM has a broad and ambitious approach to regenerative agriculture, working with partners spanning the value chain.

The investment will enable Lotus Foods to further scale its business by deepening investments along its value chain, from sourcing new global rice cultivation communities to growing and diversifying its customer base.

Consumers tell us that they care a lot about the health of the planet and say that it’s today’s most important global issue. They also describe themselves as being at least moderately engaged in various environmental actions.