1440 Foods, a portfolio of sports and active nutrition brands, announced the signing of a definitive agreement for Bain Capital Private Equity to acquire a significant stake in the company, in partnership with existing investor and operator 4x4 Capital. 1440 Foods will continue to be led by chief executive officer Azania Andrews and her current management team. Financial terms of the private transaction were not disclosed.
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1440 Foods is the former sports and active nutrition division of The Bountiful Company that was acquired in 2021 by 4x4 Capital, a New York-based investment platform specializing in the consumer, services, and industrials sectors. The company’s purpose is to provide people energy to unleash their potential through its innovative portfolio of healthy foods and supplements that are designed to support muscle development, recovery, and overall wellness goals. 1440’s portfolio combine brands includes:
- Pure Protein, a lifestyle nutrition line known for its bestselling portfolio of bars, ready-to-drink beverages, powders and savory snacks
- MET-Rx a sports nutrition brand with over three decades of commitment to offering meal replacement products which fuel workouts and optimize performance
- Body Fortress, a leading performance protein powder brand trusted by fitness enthusiasts to strengthen their bodies both physically and mentally
The transaction is expected to close in December and is subject to customary closing conditions. Debt financing for the transaction is being provided by Fortress Investment Group.
