Food and beverage product developers continue to find new approaches to plant based product development. New technologies, consumer insights and increased scope of distribution have led momentum in the plant based segment. Most industry experts see increased activity for plant based in 2024 and beyond. Here, we take a snapshot of the plant based category at the end of 2023.
Redefine Meat Enters European Retail Market
Plant based meat company partners with online retailers as it moves into UK and Dutch markets
Redefine Meat announced its launch within European retail – opening up a new category of chef-endorsed premium-quality plant-based products, now sold direct to consumer. Debuting in the UK and the Netherlands, six diverse new products are available to consumers for order today via UK premium online retail giant Ocado, the Netherland's largest retailer, Albert Heijn, and Dutch retailer Crisp who specialize in sourcing fresh and local produce.
For the first time, consumers can now buy and cook Redefine Meat's new-meat which has been developed with and endorsed for its comparability to the taste and texture of high-quality animal meat by experts and Michelin-star chefs such as Marco Pierre-White, Ron Blaauw, Alexis Gauthier, and Robin Gill. Until now, new-meat was only available at 4,000 food service locations across the globe which included steakhouses, fine-dining restaurants, hotels, and chains, but is moving into retail due to the growing demand from vegans, vegetarians, and meat lovers alike.
All Y'alls Foods Cinnamon Churro Jerky
The plant based jerky combines Texas flavor with Mexican tradition
All Y'alls Foods, a Texas-based mission-driven company in plant-based proteins, announced the newest addition to its lineup: Cinnamon Churro Jerky. Showcasing the brand's sense of adventure and ability to think outside the box, the new jerky flavor has its roots in Texas and Mexico.
All Y'alls Foods is committed to providing premium quality plant-based protein snacks. An essential element of this is its use of whole non-GMO soybeans, which can be rare in the industry. Customers can count on the snacks to be protein and fiber-packed, and gluten- and cholesterol-free. Crafted with close attention to culinary detail, the Cinnamon Churro Jerky offers a sensory journey mirroring Texas and Mexico's vast and varied landscapes, a region celebrated for its food.
Beyond its taste, Cinnamon Churro Jerky represents a commitment to sustainability and animal welfare. All Y'all Foods' plant-based jerky products utilize only 10% of the water, land, and fuel required for animal-based proteins, offering a more environmentally friendly option. What may also surprise many is the plant-based protein formula used by All Y'alls is more nutritious than animal protein. Their plant protein contains higher levels of protein, calcium, magnesium, and iron than beef. This has made plant-based jerky a favorite with athletes who want to keep protein high while respecting the environment. A portion of every sale supports Rowdy Girl Sanctuary, the first cattle ranch turned vegan animal sanctuary in Texas, where they currently care for 135 animals, 70 of those being bovines.
Cinnamon Churro Jerky is available in limited quantities only through the All Y'alls Foods website.
Armored Fresh Expands Distribution for its Melty, Zero Dairy Almond Milk American Cheese Slices
Armored Fresh, a Food Tech company specializing in alternative dairy products, announced an expanded retail distribution for its Almond Milk American Cheese Slices in conventional and natural grocery stores. New retail partners now carrying the melty zero dairy slices include, Fresh Thyme Market, Town and Country Foods, and Fred Meyer stores.
One of primary barriers to consumer adoption of plant-based cheeses is the sacrifice in taste. Armored Fresh has dedicated teams of R&D professionals and chefs who have cracked the code on a new kind of plant-based cheese. Vegan food often receives criticism surrounding its taste, and Armored Fresh recognizes the importance of flavor when it comes to food. In order to change the perception of plant-based cheese and establish a new status quo, Armored Fresh is raising the bar in terms of expectations for dairy free cheese. Armored Fresh’s team of chefs have crafted a new range of zero dairy cheeses that are in a class of their own and replicate the taste, meltiness, and aroma of traditional cheese. The company uses a technique that mimics the process of creating traditional dairy cheese, substituting plant-based milk and plant-based lactic acid. This gives Armored Fresh's cheese a soft texture comparable to that of traditional cheese and its characteristic fragrant flavor.
Armored Fresh is a global startup that specializes in making alternative dairy products. With a mission to help people in their health and wellbeing journeys, Armored Fresh combines cutting edge technology and ethical innovation to create plant-based dairy products that are nutritionally equivalent to dairy cheese. While Armored Fresh is always aiming to improve the taste and texture of plant-based cheeses, a key tenet to its mission involves creating dairy alternatives that have an equivalent or greater nutritional value to that of traditional dairy cheeses. With this mission, Armored Fresh is currently developing ways to add additional protein to its cheeses to set a new industry standard for nutritional intake in plant-based cheeses.
TiNDLE Chicken
American consumers can now find the plant based chicken product in retail aisles
TiNDLE Foods announced the retail debut of TiNDLE Chicken in the United States through select outlets this week, including grocery store chain, Giant Eagle, online grocery provider, FreshDirect, and several popular independent markets on the West Coast including Berkeley Bowl and BESTIES Vegan Paradise. This marks the first time that shoppers in America can find TiNDLE Chicken products in their grocery aisles, after launches earlier this year in Europe.
