The next-generation, plant-based franks – set to launch in restaurants and grocery stores in 2024– took over a classic New York hot dog stand on Saturday, December 16 for a special holiday preview.
Impossible Foods debuted an exclusive sneak preview of its latest meat-from-plants innovation – all-new Impossible™ Beef Hot Dogs.
According to the company, Impossible Hot Dogs provide key nutritional metrics: they contain 50% less total and saturated fat than a leading brand of animal beef hot dog served in restaurants, in addition to featuring a whopping 12g protein (versus 6g) and 0mg cholesterol. Unlike most animal-based hot dogs, the franks also contain no added or synthetic nitrates or nitrites, instead using only those naturally occurring in cultured celery powder.
The hot dogs cook up just like their animal beef counterparts and are primed for a variety of toppings – from classic condiments like ketchup or mustard, to plant-based Impossible™ Beef Chili. And because they’re made from plants, Impossible Hot Dogs account for 84% less greenhouse gas emissions, 77% less water and 83% less land than an animal beef hot dog.
