HealthTech BioActives (HTBA), a global leader in natural flavonoids and active forms of B12, invited attendees of Fi Europe to visit HTBA stand 4.0D122 on November 28-30, 2023, in Frankfurt, Germany. Visitors to the booth can meet with HTBA experts and learn more about how HTBA’s solutions can help overcome taste challenges such as sweetness enhancement and taste masking.
Today’s consumers are increasingly concerned about their overall health and well-being and are seeking foods and beverages that offer functional advantages suitable for their busy lifestyles. At the same time, they continue to demand satisfying new taste experiences. In response, HTBA closely monitors market trends and leverages its taste modulation tools to help create outstanding consumer-oriented solutions. These solutions are crafted from naturally derived ingredients and adhere to stringent European quality standards, aiming to elevate the taste experience to a premium level.
“Our team is excited to meet with FIE attendees and to share our passion for creating elevated taste experiences,” said Yago Orteu, Division Head of Taste Modulation, HTBA. “Our taste modulation solutions help manufacturers to perfect and unlock premium taste experiences for beverage products. We use sensory science in an engaging process of co-creation so that our customers have true control over their finished product. Our team of experts will work as taste modulation partners and collaborate with our customers to ensure their products are best-in-class, to meet market trends and delight consumers’ senses. We invite FIE visitors to stop by and participate in our Taste Transparency Experience, where they can experience the ‘wow’ factor created by working with HTBA.”
HTBA is showcasing its flavonoid-based Taste Transparency Toolbox to help food and beverage innovators overcome taste challenges with solutions that include:
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Sweetness profile improvement
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Bitterness blocking
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Astringency suppression
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Off-note masking
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Mouthfeel enhancement
• Flavor enhancement
Visitors to HTBA stand 4.0D122 can participate in HTBA’s “Taste Transparency Experience” to discover how HTBA’s taste modulation tools help create exceptional consumer-centric solutions that not only taste great but also adhere to the highest standards of quality to deliver health and wellness.
Visitors can delight their senses with a menu of tasting concepts that include:
• Lemon Flavored Soft Drink – This citrusy soft drink contains Citrosa+, produced from baby citrus fruit sourced from the Mediterranean and Caribbean regions. Citrosa+ works in synergy with stevia and erythritol (high intensity and bulk sweeteners) to fine-tune the sweetness profile of this beverage. It lowers bitterness, enhances the flavor and helps to deliver a product consumers will try and repeat!
• Mango flavored Reduced Sugar Energy Drink – This beverage meets consumer demand for healthier energy drinks that have a reduced number of added sugars. Typically, low- to no-sugar sweetener options such as stevia in energy drinks generate many lingering off-notes and flavors, astringency and metallic tastes. Here, NFP01 and NF02 natural taste modulation ingredients—sourced from grapefruit and apple, respectively—highly improve the flavor profile of this energy drink, helping to deliver a better overall mouthfeel and taste experience.
• Vegan Protein Sport Drink – This plant-based, high-protein sport drink appeals to consumers looking for alternative protein beverages to fit their lifestyle. In addition to their functional benefits, alternative proteins often bring a variety of aftertastes, astringency, bitterness, dryness and mouthfeel issues to formulations. In this performance beverage, NF02 natural taste modulation ingredient helps reduce astringency, improve and enhance mouthfeel, intensify sweetness and weaken bitterness.
• Almond Milk – Alternative milks have become increasingly popular due to concerns regarding the environment, allergens, nutrition, and animal welfare. However, these products often can experience a decline in quality due to differences in taste, appearance and mouthfeel. To the rescue: NFP01 and NF02 natural taste modulation ingredients help mask off-flavors and bring forward sweetness top notes for a well-rounded taste experience.
• Pectin Gummies MecobalActive – These strawberry pectin gummies offer a clean taste profile and provide the benefits of vitamin B12.
• Dark Chocolate Bite – This sweet and delicious chocolate square features natural taste modulation ingredient NF04 made from sweet orange to reduce bitterness and off-notes.
“We are also excited to be hosting a reception at our stand where guests can meet our team and enjoy some delicious wine and tapas,” added Orteu. “This reception will be held on the 29th of November from 3:30 PM – 5:00 PM at Hall 4.0 Booth D122 and gives visitors the perfect opportunity to unwind after the event and learn more about how our flavonoid-based taste tools can help solve their taste challenges.”
For over 40 years, HTBA has provided trusted and clean label solutions with top-class ingredients from nature. Utilizing their strong R&D bench, taste modulation expertise and more, HTBA co-creates unique solutions with their client partners. The company offers flavonoid ingredients that help bring taste back to formulations, by helping mask bitter off-notes and other lingering tastes from proteins, high-intensity sweeteners and other ingredients, reducing astringency and metallic notes and more. HTBA supports customers with rigorous standards in sustainability, quality and supply chain throughout the entire value chain, from raw materials to commercialization – from its Global HQ in Barcelona, Spain, and its U.S. subsidiary near Cincinnati, Ohio, to its manufacturing facilities in Beniel (Murcia), Spain.
To learn more about HTBA’s Taste Transparency Toolbox of healthy and naturally sourced solutions, please visit with HTBA experts at FIE stand 4.0D122 or visit their website: www.htba.com.
