Each bar contains a patent-pending combination of Omega 3s and 40 essential nutrients including 27 vitamins and minerals
February 21, 2024
The Brain Omega 3 Bar® features naturally occurring flavonoids and 8g of protein to offer better bioavailability of ingredients to nourish both the brain and body.
HealthTech Bioactives showcases taste modulation solutions at Fi Europe 2023
November 29, 2023
HealthTech BioActives (HTBA), a global leader in natural flavonoids and active forms of B12, invited attendees of Fi Europe to visit HTBA stand 4.0D122 on November 28-30, 2023, in Frankfurt, Germany. Visitors to the booth can meet with HTBA experts and learn more about how HTBA’s solutions can help overcome taste challenges such as sweetness enhancement and taste masking.
HTBA uses SupplySide West to introduce QuerceClean antioxidant
October 27, 2023
HealthTech BioActives (HTBA), a global leader in natural flavonoids and B12 derivatives, invited SupplySide West 2023 attendees to discover a portfolio of consumer-centric functional health ingredients for cardiovascular health, sports performance and more. Visitors to booth SSW #5081 can also learn more about QuerceClean®, HTBA’s latest functional health innovation for antioxidant and anti-inflammatory support.
Blue California achieves GRAS status for dihydroquercetin (DHQ)
May 26, 2021
Blue California’s Taxifolin BC-DHQ® with super antioxidant and anti-inflammatory properties is now Generally Recognized As Safe (GRAS) in a range of foods and beverages following a letter of no objection from the US Food and Drug Administration (FDA).
Organic and “natural” foods and beverages continue to gain appeal, driven in part by more consumers cooking at home and increased interest in health and safety. In an online consumer poll of “likely organic” shoppers conducted last spring by the Organic Trade Association (OTA), 90% of respondents said organic is “more important than ever.”
When mushroom teas, powders, and concentrates did indeed start to take off in the late 2010s, the timing could not have been more efficacious. American consumers had an awareness of medicinal mushrooms that gave food and beverage developers targeting immune health an easier task in marketing such products.