Lunchables® introduced Dunkables, a new line-up of snack combinations designed for kids to grab, dip and top with their favorite ingredients. Delivering on kid desire and convenience without compromise, Dunkables offer a wholesome snack option.
Lunchables’ Dunkables is grounded in the growing popularity of kids’ snack time dipping culture, generating thousands of mentions across social media in the past year alone.1 Each variety is made up of a wholesome base ingredient and two tasty toppings, providing families with a convenient, fulsome snack that will keep kids happy and satisfied until their next meal. Each kid-inspired option is designed in a portioned tray for quick and easy snacking including:
Mozza Sticks with Marinara & Breadcrumbs: This protein pick-me-up includes mozzarella cheese sticks, marinara sauce and breadcrumbs for sprinkling, spreading and more.
Pretzel Twists with PB Spread & Choco Chips: Honey wheat pretzels serve as the base of this savory-sweet combo, complemented by creamy peanut butter spread and mini chocolate chips.
With nearly 50% of Lunchables consumed as a snack, the debut of Dunkables is the latest example of the brand’s commitment and extension into the snacking category. Looking to move beyond the lunch-time occasion and provide wholesome snacks to bridge between meals, Dunkables is the brand’s second innovation tailored to snack time in 2023, following the debut of Grilled Cheesies this past summer.
Lunchables Dunkables’ two varieties can be found in grocery retailers nationwide for an SRP of $2.49 per unit and $24.60 per case with an additional Chicken Popper variety to debut in 2024.
1 Brandwatch Search Data, August 2022 - August 2023
