At SupplySide West 2023, ADM will dive into trending and emerging health and wellness segments: including women’s health, gut health, active nutrition and beauty-from-within. With consumers’ proactive focus on wellness coupled with demands for tailored solutions, these wellness areas are ripe for innovation.
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At booth 4355, ADM experts are available to discuss why these sectors are in focus and the solutions that are helping drive new product development:
• Women’s Health: through science-backed solutions, ADM will demonstrate how brands can create personalized products with targeted support to help empower women throughout different life stages, including menopause.
• Gut Health: synergies between prebiotics, probiotics, and postbiotics are moving the needle in crafting products that support a balanced gut microbiota ecosystem, nurturing the crucial connection between gut health and overall well-being.
• Active Nutrition: revolutionizing the integration of active nutrition and metabolic health, ADM will showcase solutions designed to optimize the body’s performance and cater to the individual active nutrition consumer’s goals.
• Beauty-From-Within: swallowable and ingestible formats are disrupting the skincare industry, as consumers seek new ways to support their skin health. ADM’s probiotic blends supporting aspects of skin health are helping pave the way for new beauty-from-within innovations.
