The Innova Market Insights Top 10 Trends 2025 presents both new trends and trends that have evolved over several years, for example, plant-based, into a new set of exciting trends that will be highly relevant to CPG manufacturers in the months to come.

With consumers’ proactive focus on wellness coupled with demands for tailored solutions, these wellness areas are ripe for innovation.

Healthy aging could be defined as staying active and in good health—both physically and mentally—while getting older. Overall, three-quarters of consumers we survey report that healthy aging is “very” or “extremely important” to them. 

GELITA will show how its highly functional Bioactive Collagen Peptides (BCP®), along with the other natural, allergen-free, and clean-label ingredients in its portfolio, can hold the key to on-trend product development. CONFIXXTM next-generation gelatin for fortified gummies, specific BCP® for improved mobility, and pharmaceutical gelatins for targeted fill release will be just three of the innovative solutions on show.

The global wellness leader surveyed 490 consumers in the UK and France, exploring their attitudes to beauty and skin health. It revisited questions that it had previously asked five years ago, and found that much had changed.

A new study in the Journal of Cosmetic Dermatology has found that its synergistic blend of nutrients and antioxidants not only boosts collagen but also supports ceramides and protects them from oxidation. Ceramide levels decline rapidly with age, affecting the skin's elasticity and toughness and leading to fine lines, saggy skin, dryness, and lack of radiance.

AIDP, Inc. said that BeautyOLIGO®, from Neo Cremar Co Ltd. (Seoul, Republic of Korea), was granted a Natural Health Product Number by Health Canada. Natural health products cannot be sold in Canada unless they have undergone an exacting review by Health Canada and are then approved and licensed with a Natural Product Number (NPN).

Indigo Marine Collagen is ethically sourced from deep water wild-caught fish in the vast North Atlantic Ocean and manufactured in Nova Scotia, Canada, creating a significantly lower impact on the environment.

Prepared Foods profiles new functional foods, drinks and supplements.