Functional kids nutrition brand Yumi is expanding its retail footprint by introducing its line of organic, nutrient dense snacks to Whole Foods this fall. This expansion features Rice-Free, Organic Meltable Puffs and Superfood Veggie Organic Bars, including a "Mango & Kale" flavor that will be available exclusively at Whole Foods.
The brand, which launched its retail business in 2021 with Target, also expanded into Sprouts nationwide earlier this year.
Yumi's organic, vegetable and fruit-filled toddler bars have become one of the best-selling products in the kids snack category–the Strawberry Rhubarb and Blueberry Purple Carrot flavors. The bars are specifically designed to address common nutrient deficiencies in US toddlers, with a proprietary blend of superfood vegetables and fruit that provide a good source of iron, zinc, B vitamins, fiber and choline without added sugar.
In addition to the organic bars, Whole Foods shoppers can expect to find Yumi's signature rice-free melt-able puffs, formulated to support brain development with choline and iron. All of Yumi's products have earned the Clean Label Project's Purity Award, which tests for more than 400 different contaminants, including heavy metals and toxins.
