PIM Brands, makers of Welch's® Fruit Snacks, introduced Give Fruitfully, a new Corporate Social Responsibility (CSR) platform designed to support and give back to communities in need. Welch’s Fruit Snacks has been donating millions of dollars and pounds of product to causes over the past decade. To officially kick off the new Give Fruitfully platform, Welch’s® Fruit Snacks is turning attention toward serving one of the brand’s most loyal and beloved audience targets: teachers and students.
The brand will be donating tens of thousands of dollars this Back-to-School season to help #ClearTheList for 250 teachers across the USA. Ensuring they do not have to pay out-of-pocket to provide supplies or better-for-you snacks for their classrooms, Welch’s Fruit Snacks hopes to help teachers get the school year off to a fruitful start.
Recent studies have shown that teachers, who already dedicate so much to their classrooms and students, spend an average of over $820 of their own money on school supplies each year, of which approximately $121 is spent on snacks alone.1 These statistics inspired PIM Brands to step in with funding and Welch’s Fruit Snacks to make a positive impact. Joining in on the viral #ClearTheList movement on social media, with this first launch from the Give Fruitfully platform, the brand aims to alleviate the financial burden on teachers by helping to purchase their classroom supplies and snacks, including a 40-count box of Welch’s Fruit Snacks with every list cleared.
Now through September 10, Welch’s Fruit Snacks is inviting teachers nationwide to participate in the program. Visiting GiveFruitfully.com, teachers can enter their information along with a link to their Classroom "Wish List" for a chance to have it cleared. Once the entry window closes, 250 teachers will be selected at random to each receive up to $250 worth of school supplies and snacks from their list.
