Lunchables®, in partnership with Fresh Del Monte Produce Inc., entered the produce aisle for the first time with its new fresh fruit offering featuring pineapple, clementines, grapes and apples. The new product line is set to deliver a wholesome and convenient solution to power kids forward throughout the day, while getting them accustomed to eating fruits by showing up prominently in a product they already know and enjoy. Lunchables with Fresh Fruit is the latest example of the brand’s desire to offer more better-for-you options.
After seeing a 500% increase in social media searches for “Lunchables with fruits and vegetables in the past year,”1 Lunchables with Fresh Fruit debuts just in time for the back-to-school season and features the brand’s two best-selling Turkey and Ham Cracker Stackers varieties alongside Fresh Del Monte’s preferred fruit offerings. Lunchables with Fresh Fruit provides a delicious and protein-packed option for lunch, snack-time and beyond.
The debut of Lunchables with Fresh Fruit is the latest example of the brand’s broader commitment to improving its nutrition profile to ensure consumers’ evolving needs are met. Earlier this year, Lunchables announced its entrance into schools with two products that meet National School Lunch Program guidelines. The brand also has a continued focus on reducing sodium, sugar and saturated fat within its products. Most recently, Lunchables reduced the salt and oil ingredients in its crackers.
Lunchables with Fresh Fruit can be found in the produce section of select grocery retailers in the South-Central region of the US.
1Pinterest search data, Dec. 2022.
