GoodPop Mini Cans in Three Flavors
GoodPop, the better-for-you frozen treat brand, is taking its mission to clean up classic treats to a new category with the launch of its first beverage, Mini Cans. Made with just real fruit juice and sparkling water, the new line contains added sugars, sweeteners or flavors.
Available in three flavors ― Fruit Punch, Orange and Lemon Lime ― Mini Cans come in smaller-sized, 7.5oz cans and contain only 6g of total sugar or less.
Mini Cans are a sustainable choice with plastic-free, BPA-free and recyclable packaging. GoodPop became a plastic neutral product certified food brand via 4ocean in April 2023. Together they will work to remove 500,000 pounds of plastic from the ocean by the end of 2024, it adds.
All GoodPop products are USDA certified organic or Non-GMO Project Verified, dairy and gluten free and made without HFCs, GMOs, refined sugars or sugar alcohol sweeteners.
YumEarth Organic Ginger Lemon Chews
YumEarth, an allergen-friendly candy brand, officially launched a new product in its Ultimate Line of sweet treats- Organic Ginger Lemon Chews.
Consumers can enjoy the flavor of ginger with a hint of lemon, individually wrapped for a sweet treat. Packed with vitamins A, C & E, the chews are free of the top 9 allergens, high fructose corn syrup, and artificial dyes.
These Ginger Lemon Chews are organic, non-GMO, gluten-free, and vegan.
Zuma Valley to Launch New Coconut Products
Zuma Valley, a food brand dedicated to coconut products, announced that premier organic grocer Erewhon has made a strategic equity investment to help Zuma Valley pursue its mission of putting Coconut in Everything™.
Erewhon was Zuma Valley's first customer back in 2015 when Erewhon had only a single store. The investment represents a continuation of years of partnership between the two companies.
Consumers Seek Trust and Reliability in ‘Natural’ Labels
The natural food industry and consumers needs are evolving when it comes to natural. As this area of the food industry continues to grow, product developers need to anticipate—and effectively react to—changes and create products consumers crave while delivering on the expectations of “natural.”
What exactly does the term “natural” mean? While it would be great to have a clearly delineated message and definition for the term, so far the regulatory agencies have yet to fully define it. While no formal definition exists, in direct response to consumers’ request for a definition of what exactly constitutes the term “natural,” the FDA delivered a response in 2016. The FDA considers the term “natural” to mean that nothing artificial or synthetic (including all color additives regardless of source) has been included in, or has been added to, a food that would not normally be expected to be in that food.
