Southeastern Grocers Introduces Know & Love, a New Private Label Product Line

Grocer’s new store brand selection provides affordable, clean label options spanning an extensive assortment of food, beverage and household items

Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, announced its new, exclusive store brand product line – Know & Love – designed to offer customers a wide range of affordable, clean label products made with ingredients they “know,” to create the everyday products they’ll “love.”

SEG’s new Know & Love line builds upon the grocer’s commitment to provide its customers with quality products and services that stretch their wallets. The curated selection prioritizes value and great taste, offering products across a wide range of food, beverage and household categories that are free from nearly 100 undesirable ingredients, such as certified color additives, partially hydrogenated oils, high fructose corn syrup and sweeteners such as aspartame, saccharin and sucralose.

Know & Love is also evolving SEG’s overall approach to packaging design. To ensure an engaging customer experience, SEG leveraged innovative neuroscience and neuromarketing techniques to create a clean, visually appealing packaging design that aligns with the principles of clean labeling, while also conveying a sense of trust, reliability and affordability. As a result, Know & Love’s packaging design mirrors the simplicity and quality of its products, ultimately enhancing the overall shopping experience. Additionally, Know & Love features color-coded packaging to help customers with dietary requirements easily find products suited for their needs – dark purple packaging indicates gluten-free items and dark green packaging denotes plant-based options.

SEG’s Know & Love product line will roll out exclusively in Fresco y Más, Harveys Supermarket and Winn-Dixie stores gradually through next year, allowing customers to discover and enjoy the expanded selection over time. SEG's existing Naturally Better products and select SE Grocers products that meet the quality and clean label standards of Know & Love will gradually transition into the new product line. Once fully launched, the Know & Love line will offer more than 1,000 clean label products, including dairy, produce, ready-made foods, beverages and household items.

www.frescoymas.com/know-and-love
www.harveyssupermarkets.com/know-and-love
www.winndixie.com/know-and-love

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