The trend predictions are developed by Kroger's industry-leading team of food experts including Our Brands' product developers, chefs, buyers, culinary specialists and Kroger's retail data science arm, 84.51º, for a well-rounded projection of what customers will be buzzing about for the upcoming year.

Overjoyed high-quality products can be found throughout the store in key categories including bakery and décor, snack mixes, candy, cookies and celebration supplies. 

The Kearney Private Label Report shows an industry with the wind at its back, with positive demographic trends, category proliferation that fills in gaps in national brands’ portfolios, the quality-to-value equation being increasingly recognized by shoppers, and a strong potential boost to retailer economics. 

Well Market brings 40 new snacks, beverages and groceries to the shelves of CVS Pharmacy stores nationwide and on CVS.com, and will continue rolling out through end of year.

As part of Walmart’s mission to make quality, great tasting food accessible for customers, the retailer announced its latest private brand innovation, bettergoods: a new elevated experience that delivers quality, unique, chef-inspired food at an incredible value.

The report, “CPG Private Brands Update,” provides an update on the store brand landscape, and identifies retailer opportunities to increase demand for their own brand and private brand offerings.

Kroger® Mercado celebrates the tradition of Latin American foods with authentically inspired products. The line includes a range of items including core Hispanic ingredients needed to make a favorite treasured recipe to sweet and refreshing beverages.

SEG’s new Know & Love line builds upon the grocer’s commitment to provide its customers with quality products and services that stretch their wallets. 

Both Upcycled Certified™ breads contain 10% of ReGrained SuperGrain+®, UP, Inc.’s flagship ingredient. ReGrained SuperGrain+® contributes unique flavor depth, naturally fortified nutritional attributes, and an authentic sustainability story.

“While consumers have historically navigated to store brand products to save money during challenging economic times, we’re seeing that only modest gains have been made in private brand’s share of the consumer wallet this year,” said Mary Ellen Lynch, principal, center store solutions, IRI.