The iconic sweet baked goods brand is transforming its line of Entenmann's® Minis to Entenmann's® Baker's Delights, now a permanent addition to its portfolio. With the same Minis taste and individually-wrapped packaging for freshness and convenience on the go, Entenmann's® Baker's Delights were developed to fit the busy lifestyles of consumers, while satisfying sweet cravings.
Grounded in consumer insights, the transition to Baker's Delight's was implemented to meet the needs of consumers within the sweet baked good snacking category and to ensure the name, branding and positioning reinforce the equity and heritage of the Entenmann's brand to a new generation of consumers.
In addition to a new name, logo and overall look and feel, Entenmann's integrated NaviLens Technology on its retail boxes, which helps visually impaired people find products by hearing their name, nutrition and allergen information, allowing them to shop more independently. Users can download the NaviLens GO App from the App Store or Google Play. As part of Grupo Bimbo's greater commitment to inclusivity, Entenmann's® is the first sweet baked goods brand to partner with NaviLens on this technology.
Available now in a variety of classic flavors ranging from Crumb Cake and Brownie Chocolate Chip to Apple Snack Pies, Entenmann's® Baker's Delights are high-quality snacks.
