From cheese snacks to ice cream indulgences and high-protein yogurts, dairy brands are redefining taste, texture, and functionality to meet evolving consumer craving
From the refrigerated case to the freezer, dairy processors old and new, big and small are addressing every on-trend aspect of dietary needs, better-for-you functional health, global flavors and snacking.
Overall US bakery launches grew by about 1% in 2024. The category was led by cakes, pastries and sweet goods with a 12% increase in launches versus the prior year.
These trends reflect a dynamic market where consumers are looking to their drinks to deliver bold experiences, comforting familiarity, health-conscious options, and functional benefits.
A twist on a beloved classic, Honey Bunches of Oats Chocolate is made with real chocolate and real cocoa, featuring crispy sweet-cocoa dusted flakes and rich chocolate granola with real chocolate chips baked into every crunchy cluster.
Baked into a square shape with a soft and chewy texture inspired by a brownie, Chips Ahoy! Baked Bites, Blondie variety, are made with real chocolate chips and no high fructose corn syrup, offering an entirely reimagined Chips Ahoy! experience.
US consumers certainly lead the world in snacking! A solid majority of consumers we surveyed in the US say that they snack at least once a day and frequent snackers in the US far exceed the global average.
The deluxe, three-tiered sundae comes in two fan-favorite flavors, Cookies 'n Cream and Cotton Candy. Each sundae cup is packed with dots, cookie pieces, creamy ice cream, and topped with a flavored sauce.
Designed with Gen-Z Chips Ahoy! lovers in mind – this oversized treat is perfect for on-the-go snacking during their busy lives or to split with a friend.
Mars knows that c-store shoppers and those on the go are adventurous with their purchases, making variety key to winning in the c-store space. The latest Mars Wrigley innovations and offerings aim to fuel category growth and provide new options to consumers.
The Apple Cinnamon Donut Sticks feature a soft yet substantial texture, topped with an apple cinnamon-flavored glaze, creating a satisfying balance of texture and flavor.
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