Omsom, the Asian food brand known for delivering Asian flavors, is bringing its second product line, Saucy Noodles, to Whole Foods Market locations nationwide. Since its direct-to-consumer launch in May, Omsom’s Saucy Noodles have been praised by consumers. Omsom first debuted its Cooking Sauces exclusively with Whole Foods Market in August 2022 and now, with the rollout of their Saucy Noodles, the brand furthers its goal of expanding its shelf presence and market share.
Omsom’s proven track record of success with their Cooking Sauces has continued with the launch of its Saucy Noodles line on its direct-to-consumer platform, attracting a 1,300+ pre-launch waitlist and within the first two weeks of launch, selling tens of thousands of Saucy Noodles boxes across all 50 states. This sister-led food brand became an instant cult favorite, growing their quarterly revenue 500% and selling out 15x+ times since launching in 2020.
All four of Omsom’s Saucy Noodles SKUs – Garlic Black Pepper, Chili Sesame, Soy Garlic, and Coconut Lemongrass Curry – will be available for purchase in all Whole Foods Market locations across the country (SRP: $4.99).
· Soy Garlic - Created in collaboration with Ewa and Jeromy Ko of Nom Life, Omsom’s Soy Garlic Saucy Noodles are vegan, savory, and herbaceous, inspired by sizzling oil noodles. Featuring soy and garlic as star key ingredients, these noodles culminate in a deeply aromatic and umami flavor.
· Coconut Lemongrass Curry - A nod to the beloved khao soi, Omsom’s Coconut Lemongrass Curry Saucy Noodles are aromatic and creamy. This bright, luscious flavor profile was brought to life in collaboration with Chef Chaht Suansilphong of Fish Cheeks, who is the Tastemaker behind one of Omsom’s first and best-selling sauces, Thai Larb.
· Garlic Black Pepper - Omsom’s Garlic Black Pepper Saucy Noodles are a riff on Vietnamese-American garlic butter noodles (a staple for Kim and Vanessa growing up). Rich and bold, this flavor has a distinct umami twist thanks to the addition of fish sauce. Omsom worked with Chef Helen Nguyen of Saigon Social to bring this garlicky flavor to market.
· Chili Sesame - Created in collaboration with Food & Wine’s Best New Chef '21 Chef Lucas Sin, Omsom’s Chili Sesame Saucy Noodles are vegan, tangy, and nutty. Inspired by dan dan noodles, these noodles feature aromatic sesame paste with a kiss of heat.
