The Whole Foods Market Trends Council – a collective of more than 50 Whole Foods Market team members ranging from foragers and buyers to culinary experts – develop these trend predictions each year through a combination of deep industry experience, keen observation of consumer preferences, and collaborative sessions with emerging and established brands.
Caffeine with added benefits, going back to basics in the plant-based category, complex heat from global peppers, and water conservation and stewardship are all among the food trends expected to rise in popularity across the industry in the next year.
New Asian flavored product to launch in Whole Foods Market locations nationwide
July 10, 2023
All four of Omsom’s Saucy Noodles SKUs – Garlic Black Pepper, Chili Sesame, Soy Garlic, and Coconut Lemongrass Curry – will be available for purchase in all Whole Foods Market locations across the country.
Retailer recognizes 15 brands that raise the industry bar for quality, innovation, value and social responsibility
June 15, 2023
This year’s recipients, who are being honored for their contributions throughout 2022, include brands ranging from two to 28 years on Whole Foods Market’s shelves. The awards, now in their 11th year, were previously called Supplier of the Year Awards.
Whole Foods Market suggests non-alcoholic spirits, yuzu, prebiotics and botanicals are among the food influences expected to rise in popularity in the next year
October 20, 2021
Each year, a Trends Council of more than 50 Whole Foods Market team members, including local foragers, regional and global buyers, and culinary experts compile trend predictions based on decades of experience and expertise in product sourcing and studying consumer preferences, as well as in-depth workshopping with emerging and existing brands. Here is a list of the council's top 10 trends for 2022...
Neuro gum and Neuro mints are sugar free, gluten free, vegan, and use only scientifically-backed and sustainable ingredients
April 6, 2021
Whole Foods is now the second major retailer to sell the functional gum and mints following CVS Pharmacy, and the distribution deal will help bring clean, sugar-free, gluten-free, on-the-go energy and clarity to more people than ever.
New bone broths now available at Whole Foods Market
August 7, 2020
Whole Foods Market stores nationwide now carry new Freak Flag Organics Bone Broth products. The retailer will sell three of the company’s bone broths, all of which are USDA-certified organic and GMO-free. The partnership allows for even more opportunities of expansion for other retailers to carry Freak Flag Organics Bone Broths.
Local, regional and national brands celebrated for outstanding quality, environmental stewardship, organic integrity, innovation, purpose and partnership
February 24, 2020
Whole Foods Market awarded three national suppliers, those available in four or more Whole Foods Market regions, and 11 local and regional partners with “Supplier of the Year” recognition and honored others for their contributions in categories aligned with Whole Foods Market’s mission.
Retailer’s global and local experts forecast on-the-rise flavors, products and culinary influences
October 23, 2019
Each year, more than 50 Whole Foods Market team members including local foragers, regional and global buyers and culinary experts thoughtfully compile the report based on decades of experience and expertise in product sourcing, studying consumer preferences and participating in food and wellness industry exhibitions worldwide.