This summer, Lipton Iced Tea is putting a refreshing twist on seasonal classics to give parents what they crave: a throwback summer. Today's parents want a taste of those carefree youthful summers so much, nearly two-thirds of them would rather go back to their childhood summer than receive a promotion at work, and nearly half of parents would rather go back to their childhood summer for one week than win $1,000*. Lipton Iced Tea is showing up for parents, providing sweet nostalgic bliss with a refreshing remake of "Steal My Sunshine" from GRAMMY-winning artist and entrepreneur T-Pain, and an iced tea-twist on classic ice pops.
With 64% of parents reporting that they feel nostalgic for their youth when listening to 90s music*, Lipton is helping set the vibe right this summer by unveiling a cover of the 1999 summer hit "Steal My Sunshine," re-recorded by award-winning artist T-Pain. T-Pain and his new cover are featured in the brand's new summertime commercials, one of which can be viewed here, and begin airing nationally next week.
The all-new "Pops of Sunshine" are made from Lipton flavors, including Green Tea Citrus and Peach.
Lipton Iced Tea is also rolling out refreshed packaging on bottles. Find the new look, same taste at local retailers.
*Data was collected during a May 2023 survey representative of parents in the U.S. by Morning Consult on behalf of PepsiCo.
