Odyssey introduced its latest innovation, the 222 line, featuring 222mg of caffeine paired with Odyssey’s proprietary blend of mood and energy boosting Lion’s Mane and Cordyceps. 

"As a performance dietitian, the Suckerpunch pickle shots have been a great addition to my electrolyte selection for athletes," said Laura Anderson, MS, RD, CSSD, and associate athletic director of the Performance Nutrition Department at the University of Colorado Boulder. "It's crucial for them to replenish lost electrolytes to help prevent muscle cramping from happening, and the quick pickle juice shot provides this in a fun, palatable form.”

Flavor trends are like those trendy fashion items that come and go faster than you can say "avocado toast." One minute, everyone's obsessed with pumpkin spice lattes, and the next, it's all about matcha everything. It's a wild ride, my friends. But hey, that's what keeps our taste buds on their toes!

The all-new "Pops of Sunshine" are made from Lipton flavors, including Green Tea Citrus and Peach.

When blended with caffeine, theanine creates a synergistic effect that powers up brains and boosts focus and mental performance.

According to Mintel’s 2023 US Energy Drinks report, total energy drink and energy shot sales increased by 14% from 2021 to 2022.

Florida Food Products’ expanded health and wellness portfolio includes its natural L-theanine. Derived from the leaves of green tea, L-theanine is an amino acid associated with multiple health benefits, from improved focus and sleep1 to decreased blood pressure and promoted relaxation. FFP’s natural L-theanine is an ideal ingredient solution for a wide range of health and wellness applications including beverages, foods, supplements, nutraceuticals, and more.

Visitors to booth #BC9419 can sample several prototypes, including a delicious hot dog bite that features FFP’s performance and protection ingredient solutions, showcasing how easily they can achieve a fully clean label with maximum protection, and better texture and flavor.

Spindrift, maker of sparkling water made with real squeezed fruit, continues to expand its product offerings to provide consumers with beverage options inspired by popular beverage categories like iced tea, lemonade, spiked seltzer, and cider.

Featuring small-batched processed and custom-sized whole-leaf grade organic tea sourced from Japan, the new product line builds on the success of Numi’s existing green tea offerings and enables more consumers to discover the distinctive and nuanced flavors of high-quality roasted green teas from Japan.