According to Vantage Market Research, the global protein bar market hit $4.3 billion in 2021 and is projected to reach $6 billion by 2028, at a CAGR of 5.8%. The firm forecasts that plant-based protein bar sales will account for more than 30% of the total by 2028. The increase “due to the prevalence of sedentary and busy lifestyles” and “the rising desire for convenience foods has resulted in a huge increase in the popularity of nutrition bars.”³