According to Vantage Market Research, the global protein bar market hit $4.3 billion in 2021 and is projected to reach $6 billion by 2028, at a CAGR of 5.8%. The firm forecasts that plant-based protein bar sales will account for more than 30% of the total by 2028. The increase “due to the prevalence of sedentary and busy lifestyles” and “the rising desire for convenience foods has resulted in a huge increase in the popularity of nutrition bars.”3
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Trends in Nutrition Bars
Forget the pills; unwrap the bars
![Wrapped Nutrition Bar and Partially Unwrapped Nutrition Bar](http://www.preparedfoods.com/ext/resources/ISSUES/2023/06-June/PF0623-nutrition-bars.jpg?1687450288)