"We're so excited to bring a flavor that is loved by so many to our Blue Diamond snack portfolio," said Maya Erwin, vice president, Marketing & Innovation, Blue Diamond Growers. "We’re always looking for new ways to incorporate trending flavors into our products, and with Ranch, we hope our customers feel inspired to take their taste buds to a new level of deliciousness.”

Aiming to elevate consumers' fitness journeys, MET-Rx's newest flavor innovations are designed to add excitement and variety to MET-Rx's flavor profiles without sacrificing substance.

By acknowledging the feelings of isolation and frustrations that many experience, Atkins Way offers a better way, providing freedom from a lifetime of dieting through a joyful approach to eating, says the brand. 

Each bar delivers 20g of protein per serving. They are also gluten free, low sugar and under 200 calories, making them a nutrient-packed alternative to the sugary snacks and desserts that inspired the new flavors.

According to Vantage Market Research, the global protein bar market hit $4.3 billion in 2021 and is projected to reach $6 billion by 2028, at a CAGR of 5.8%. The firm forecasts that plant-based protein bar sales will account for more than 30% of the total by 2028.

Per the Innova Database of new products, snack bar new product introductions (cereal and energy bars) grew more than 6% while cold cereal launches expanded by more than 2% during the first 11 months of 2022 versus the same period in 2021. Hot cereal launches declined by around 10% during the same period.

Over the years, bars increasingly focused on health, meal replacement, weight management, and energy. But indulgent branding and product formulations are on the rise again. This turn toward the more extravagant can pave a lucrative path for innovative bar makers.

Nellson Nutraceutical LLC (Nellson), is hosting a series of festivities beginning this week to commemorate the 60th anniversary of the company. Founded in 1962 in Los Angeles under the name of Nellson Candies, the company is proud of its six-decade heritage. 

Available in three flavors, Apple Cinnamon, Sweet Cocoa, and Chocolate Brownie, BodyBar was designed to reset the bar and serve as a better-for-you replacement for traditional nutrition bars.