Nature Valley is inviting everyone to savor the summer with its newest innovation, Nature Valley Savory Nut Crunch Bar, the first savory snack from the bar brand. Available in three flavors — Everything Bagel, White Cheddar and Smoky BBQ — each flavor profile creates an entirely new Nature Valley experience in one crispy nut bar, a departure from the classic Oats ‘n Honey bars.
The addition of this new crispy nut bar is driven by consumer demand for more savory snack options, with 63% of Americans having a strong preference for savory or salty snacks and 74% looking to reduce sugar intake in their daily diets. Nature Valley Savory Nut Crunch Bars offer the same grab-and-go convenience in a one-bar pack by using a proprietary binding process that removes the need for sugar binders to keep them intact.
Nature Valley Savory Nut Crunch Bars are now available at grocery stores nationwide for a suggested SRP of $4.79 for a 5-count box.
