Yerbaé Brands Corp., a plant-based energy beverage company, announced the release of two new on trend flavors: Lemonade and Yuzu Lime. These additions to Yerbaé's line of functional Plant-Based beverages are available now.
In its 2021 Energy Drink Report, Mintel noted that “61% of energy drink consumers sometimes or often switch energy drink brands” and typically do so, “to enjoy different energy drink flavors.” They go on to write that, “Flavor innovation is key for keeping consumers engaged with an energy drink brand”, which is exactly where Yerbaé has focused its efforts.
Mintel concludes by suggesting that the growth in total energy drink sales from 2017 to 2020 can be attributed to three things: the launch of new energy drink flavors, the success of fitness energy drinks, and consumer interest in zero-sugar varieties.
Yerbaé's plant-based functional beverages are designed to be simple, clean with minimal ingredients that provide a boost of energy and a refreshing, unique taste. In addition to Lemonade and Yuzu Lime, Yerbaé offers a range of other flavors, including Black Cherry Pineapple and Mango Passionfruit which are some of the most popular flavors in the energy drink market.
