TABASCO® Brand released TABASCO® Brand x TINX Avocado Jalapeño Hot Sauce Dressing which is available to purchase on Amazon for $9.99 (12oz). Zesty and herby with spice, the premium, limited-edition dressing marries the 154-year-old hot sauce maker’s pepper expertise with the style and palate of Tinx.
From the artful label design to the dressing formulation itself, Tinx was involved in every step of the process.
“We knew that Tinx was already a brand fan, using our product in a unique way so she was a natural fit as our first-ever talent partner collaboration” says Lee Susen, chief sales and marketing officer at McIlhenny Company, owners of TABASCO® Brand. “Innovation is a priority for us, especially products that tap into cultural trends and excite hot sauce fans.”
This innovation marks another milestone for the brand – its expansion into the growing dressing category. The product’s name is derived from its hero ingredients as each bottle is 50% TABASCO® Green Jalapeño Sauce that’s been blended with Tinx-approved ingredients like avocado, EVOO, and apple cider vinegar.
