ZOA Energy launched a new campaign - “Fuel Something Bigger.” The “Fuel Something Bigger” platform will connect and inspire all of ZOA’s initiatives and is crafted to reflect the ethos and passions of their founders - Dwayne Johnson, Dany Garcia, John Shulman and Dave Rienzi - each of whom is top in their field as world class business people and athletes.
With “Fuel Something Bigger,” ZOA is looking to inspire the way people are consuming and using energy, directing consumers to reach their full potential, to grow, inspire others, set new goals and start a movement beyond themselves. Throughout 2023, the brand will more than double its marketing investment, focusing on this new campaign and shopper marketing efforts through a variety of channels including digital, out-of-home, and paid social media. ZOA will also be popping up at various activations throughout the year, including a partnership with the XFL, influencer programming, social contests, seasonal promotions, and experiential pop-up moments.
The 2023 plans include product enhancements, fresh new flavors, and a reinvigorated can design, all to fuel energy. The new can identity, designed by R/GA, features vibrant colors on the outside, and an enhanced formula inside, increasing the amount of both natural caffeine and Vitamin C by 33% per ounce. Each 12oz serving features 160mg of natural caffeine and 90mg of Vitamin C (100% DV), offering consumers more ‘good-for-you’ energy than ever before. ZOA and ZOA+ pre-workout supplement offer unmatched hydration, immunity support and antioxidants, and a B-vitamin energy blend.
ZOA will double the flavor variety, launching four new flavors into its everyday offering - ZOA Frosted Grape, Strawberry Watermelon, and Cherry Limeade and ZOA+ pre-workout supplement in Coconut Lemonade - all debuting in the new cans and packaging. These bold new flavors add to the growing lineup of existing ZOA fan-favorites such as Tropical Punch, White Peach, Wild Orange, Pineapple Coconut, and Super Berry, and ZOA+ pre-workout supplement varieties such as Pineapple Passionfruit, Orange Grapefruit, and Blackberry Acai.
ZOA and ZOA+ pre-workout supplement are available on ZOAEnergy.com and Amazon, and nationwide at major US retailers such as Costco, Walmart, Publix, and more, as well as Costco in Canada.
