Old El Paso, the brand known for its full portfolio of Mexican meal solutions, is expanding to snack time with the launch of Old El Paso Fiesta Twists. These light and airy corn twists come in three flavors true to the Tex-Mex inspired brand — Queso, Zesty Ranch and Cinnamon Churro. The innovation marks Old El Paso’s entrance into the snack category and the chip aisle with new sweet and savory options for fans.
To celebrate the launch of this new, twisty snack, Old El Paso is teaming up with Olympic legend and twist aficionado, Shaun White. In addition to generating awareness for the product across social, White will also make an exclusive appearance at a sampling event in January at a Northwest Arkansas Walmart location where fans can meet him and try Old El Paso Fiesta Twists.
Following consumer research and testing, Old El Paso chose the twist shape as it delivers on key snack principles of crispy and crunchy textures with flavor inspired by southwestern cuisine. The uniquely shaped corn twists are packed with fan-favorite Tex-Mex flavors like classic Queso, tangy Zesty Ranch and sweet Cinnamon Churro.
Old El Paso Fiesta Twists are now available exclusively at Walmart in the chip aisle and Walmart.com for an SRP of $3.48.
