The makers of CAULIPOWER® launched CAULIPOWER frozen chicken tenders into the $1.15 billion US market for breaded chicken tenders, strips, and nuggets[1]
Arriving in stores nationwide in the fall, the latest meal hack from CAULIPOWER are baked not fried chicken tenders available at retail1. The golden, crispy coating is veggie-forward, packed with cauliflower and other gluten-free goodness, and contains no artificial ingredients. CAULIPOWER chicken tenders contain nutritional value. The entire 14-ounce bag is only 480 calories with the lowest fat (86% less) and least calories (46% less) of all 60 products in the natural and MULO[2] channels1. They also have zero saturated fat, no added sugar, 30% fewer net carbs, 22% more protein, and 21% more fiber than the category average1. The tenders are made from NAKED TRUTH® Premium Chicken rated Global Animal Partnership (GAP) Step 2 that's all-natural[3], raised with no antibiotics ever, and are cage-free.
CAULIPOWER will debut its latest innovation at the Specialty Food Association's Summer Fancy Food Show held Sunday, June 23 through Tuesday, June 25, at New York City’s Javits Center. CAULIPOWER Chicken Tenders come in a resealable pack and will be available at over 4,200 selected national and regional retailers in September, just in time for back-to-school. The SRP is between $8.99 to $9.99.
The chicken tenders join CAULIPOWER’s suite of products, which includes frozen cauliflower crust pizzas (Margherita, Three Cheese, Veggie, All-Natural Uncured Turkey Pepperoni, Plain Crust, and Paleo Crust), CAULIPOWER Tortillas (Original and Grain-Free) and its SweetPotaTOASTS® (Original and Sea Salt & Olive Oil).
CAULIPOWER is driving more than 50% of the growth across the entire frozen pizza category (worth $5.4 billion). Of the more than 500 pizza brands at retail, CAULIPOWER is the eighth best-selling brand in America[4], and the only “better-for-you” pizza in the top ten. CAULIPOWER took 2% of the US frozen pizza market in just two years, demonstrating consumers’ hunger for innovation in the freezer section and desire for CAULIPOWER to continue introducing veggie-forward meal hacks for some of America's favorite comfort foods.
[1] SPINS frozen, breaded tenders, strips, and nuggets, total US, 52 WE, 3/24/2019
[2] MULO = Multi-outlet
[3] Minimally processed. No artificial ingredients.
[4] SPINS frozen pizzas and frozen pizza crust & focaccia, total US, 12 WE, 5/19/2019
