Summer is just around the corner, and the first rays of sunshine already are enticing many people outdoors to their barbecue grills.

Symrise has developed a taste solution that imparts a natural grill taste to snacks, sauces, meat products and similar products. Symrise’s new Grillicious is an excellent alternative to conventional grill flavorings which, from April 22, 2018, onwards, may no longer be used due to an EU regulation.

As a result of the implementation directive of the European Union (EU) from 2012, the food industry is now required to offer taste solutions that comply with the regulation, yet at the same time still ensure the same taste experience. With Grillicious, Symrise provides food manufacturers with a suitable solution for their products.

“We developed Grillicious on the basis of the new EU requirements and were thus able to expand our high-quality and reliable range of flavorings and ingredients,” explains Simone Ehbrecht, marketing director of the Culinary EAME Flavor Division at Symrise. “With Grillicious, our customers get a grill flavor with the authentic grilled taste that they prefer. It also fulfills the requirements of the laws pertinent to them and can even be labeled as natural.”

Grillicious is derived from plant-based oils and can be labeled as a “natural flavor.” Symrise’s own, company-internal production guarantees sustainable and responsible processing by the Holzminden-based company, and ensures that customers receive a reliable and approved product for their own applications. Furthermore, Grillicious ensures a stable price-performance ratio and a consistent taste profile in the food to be enjoyed.

About Symrise

Symrise is a global supplier of fragrances, flavorings, cosmetic active ingredients and raw materials, as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, the pharmaceutical industry and producers of nutritional supplements and pet food.

Its sales of approximately €3 billion in the 2017 fiscal year make Symrise a leading global provider in the flavors and fragrances market. Headquartered in Holzminden, Germany, the Group is represented in more than 90 locations in Europe, Africa, the Middle East, Asia, the United States and Latin America.

Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process.

Visit www.symrise.com for more information.