Green Giant™ Fresh has launched a line of fresh vegetable Meal Bowls with six distinct flavors. All bowls are microwave-safe and ready in minutes making them a convenient meal option for time-starved consumers and people who are on the go but don’t want to forego nutrition or flavor for fast foods or quick meals. Consumers are instructed to heat, stir in included sauce/seasoning packet and then eat.
Plans for expanding this line are already in the works, while the original Meal Bowl flavors include:
• Burrito Bowl
• Fried Rice Bowl
• Pad Thai Bowl
• Rancheros Bowl
• Buddha Bowl
• Ramen Bowl
The bowls are comprised of different Green Giant Fresh value-added vegetable mixes and blends including items from their Cauliflower Crumbles® line—the original chopped cauliflower product that kicked off the riced/chopped veggie craze in 2016—and items from their 2017 Vegetable Noodles line.
Each vegan-friendly meal bowl comes with a sauce/seasoning packet that’s full of flavors ranging from sweet and tangy to zesty and savory. Other bowl additives include roasted chickpeas (Buddha Bowl) and dry roasted edamame (Ramen Bowl). Other protein preferences (e.g. chicken, shrimp, beef, tofu, egg) can also be easily added to any of the bowls, delivering the versatility to customize bowls to any palate, or to create a complete rounded meal.
“We know consumers are on the go and looking for healthy and nutritious foods, swaps and meal alternatives,” said Jamie Strachan, chief executive officer, Green Giant Fresh. Continuing, “Our meal bowls line was developed in response to this demand, then refined and perfected with our premium vegetable products, along with desirable flavors that give each bowl its distinctive personality.”
