Tracking Bar Trends, Sales and Growth

New bar products feature a balance of wholesome ingredients and proactive nutrition, while the category at-large experiences continued positive growth

Pereg Raw Bars are made only from raw ingredients, fruits, and nuts. Like all Pereg products, they are vegan, kosher certified, dairy and lactose-free, and all natural, with no additives or preservatives.

Pamelas_BigFig_3_900 — Inspired by the enthusiasm for Pamela’s Figgies & Jammies, the Big Fig is an individually wrapped large bar version of the cookie, available in three flavors: Mission Fig, Raspberry & Fig, and Blueberry & Fig

Prairie-Farms-MILKBAR-900 — Prairie Farms expanded its product lineup to include a milk snack bar – a two-layer crème-filled chocolate cake bar dipped in chocolate.

goodnessKNOWSHoneyVanilla — New varieties of the goodnessknows bar line include Peanut Butter Crunch, Nut & Sea Salt, Maple Cinnamon & Almond, Honey Almond Bourbon Vanilla, Mocha & Almond, and Oats Raisins & Almond.

OnePB17_900 — ONE Brands’ newest bar variety: Peanut Butter Chocolate Cake

PoweBarJerkyNut_900 — PowerBar Jerky & Nut Savory Snack Bars are available in three varieties: Original, Teriyaki and Barbecue

Market researcher Euromonitor International last year examined the meal replacement segment, including snack and nutritional bars.
Analysts say they found was that the space is in a state of transformation. Once focused almost exclusively on weight-loss products, today’s market has shifted toward products that optimize consumer nutritional needs and that help eaters achieve health goals. Today’s shoppers want a more holistic food experience, a fresher and healthier meal replacement or snack based on whole food nutrition and natural ingredients.

FEATURED NEW BAR PRODUCTS

PowerBar Jerky & Nut

ONE Brands Peanut Butter Chocolate Cake Bar

goodnessKNOWS Expands Bar Line

Pamela’s Big Fig, The Nutty Cookie

Pereg Raw Bars

Prairie Farms Milk Snack Bars

According to IRI, Chicago, dollar sales of snack and granola bars grew 1.61% during the 52-week tracking period ended March 19, 2017. While sales of breakfast, cereal and snack bars remained relatively flat, and dollar sales of granola bars dipped 2.06%, bars positioned as nutritional or carrying some intrinsic health value were on the rise to the tune of 3.55%.

Bar market grows, emphasizes more wholesome ingredients, proactive nutrition.

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