Strongbow Hard Apple Ciders unveiled its newest flavor, Strongbow Cherry Blossom. The new flavor and recipe delivers a cut-through, refreshing taste with delicate cherry blossom and red fruit aromas and an underlying note of apple, in a shade of red.

In celebration of the launch, legal drinking age attendees of the National Cherry Blossom Festival in Washington, D.C. will be among the first consumers to sample Strongbow Cherry Blossom. The brand is sponsoring several Festival events, including its debut at the Pink Tie Party and continuing through the Southwest Waterfront Fireworks.

"We are particularly excited that spring is here, and that we can finally celebrate it in style by sharing our new Strongbow Cherry Blossom with our fans!" said Alejandra de Obeso, Brand Director Strongbow, HEINEKEN USA, who was involved in the development of the new flavor. "Strongbow Cherry Blossom is a beautifully balanced cider that evokes some elements of a rosé wine, and has actually received the highest taste test ratings in our brand's history from both men and women. We recommend serving Cherry Blossom over ice to help bring out its distinctive cherry blossom and red fruit aroma, and enjoy the bright taste of its unique blend of bittersweet and culinary apples."

Strongbow is one of the fastest-growing hard cider in the US in total sales, and its Gold Apple flavor has been recognized as the Best Tasting Hard Cider for two years in a row at the 2015 World Cider Championships. Over the past year, Strongbow has tripled its market share in locations where alcohol is sold.