Golden Bison Co., a Denver-based, integrated family of bison businesses, hired industry veteran Kathy Lund as its new VP Retail Sales North America, bringing more than 30 years of sales, marketing and business-development expertise to the company. Lund will have responsibility across Golden Bison’s three brands -- High Plains Bison, Carmen Creek and Prime Life – supporting customer acquisition and driving customer satisfaction during a time of accelerated growth.

Lund has led marketing and sales initiatives for large retail and consumer goods companies like General Mills (Minneapolis) and The Coca-Cola Company’s Minute Maid (Houston and Denver), and has been instrumental in building smaller companies in the nutritional market, such as AIDP, Inc. (Los Angeles) and Bioenergy Life Science (Minneapolis). Most recently, she was Vice President of Business Development & Marketing for AIDP, Inc., an ingredient supplier to the nutraceutical and functional food industry.

With a focus in managing sales and building retail brands, Lund will bring her national experience to Golden Bison during an opportune time for the business, when consumer demand for bison is growing rapidly at 30 and 40 percent each year. More than ever, consumers are learning that bison is a healthy alternative to red meat, leaner and lower in cholesterol; and ranchers and retailers are quickly responding to consumers’ cravings and needs.

“I have worked in the consumer goods’ industry for three decades, and I am amazed by the progressive changes in food choices – healthier, more sustainable and cleaner. Through my new role with Golden Bison, I am thrilled to be part of this cultural shift in our modern food culture,” said Lund. A 24-year resident of Littleton, Colo., Lund received her M.B.A. from Northwestern University’s Kellogg Graduate School of Management in Chicago, and her undergraduate degree from Mount Holyoke College in South Hadley, Mass.