DDW Expands Coloring Food Solutions

Acquisition of the KleurCraft™ portfolio strengthens DDW’s solutions across multiple hues for customers

DDW, The Color House, recently acquired the KleurCraft™ portfolio of coloring foods, custom formulations and related technology from SVZ International B.V. The accord enables DDW -- a global manufacturer of natural colors, caramel colors and burnt sugars -- to expand in the thriving ingredient segment of coloring foods. The acquisition strengthens DDW’s solutions across multiple hues for customers.

Coloring foods are produced from fruits, vegetables and edible plants without the use of selective extraction and have no E-number requirement in the European Union. A sourcing agreement will align SVZ’s expertise in agronomy, fruit & vegetable cultivation, and juice processing with DDW’s color proficiency, applications competence, and sales channels.

“The addition builds on DDW’s global supply capability and broadens the range of both simple and custom color solutions for customers,” said Ted Nixon, chairman and CEO of DDW Inc.

“Opening a natural color manufacturing site in Ireland back in April also speaks to continued momentum as we celebrate our company’s 150-year anniversary,” he added.

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